OVERALL GOAL

We decided to contribute to making Munich more eco-friendly and reducing carbon emissions in our city. More concretely, we aimed to raise consciousness about transportation habits, awareness about their impact on the environment, and promote eco-friendly behavior among the young adult population.

How did we want to achieve this? We aimed to gamify the usage of public transport via a mobile app. A karma system rewarded users for eco-friendly behavior. To keep users engaged with their progress, they were notified regularly and had the possibility to show their progress to others.

CURRENT STATE

We had so far dedicated our efforts to understand the motives of our target group(s) to use or avoid using public transportation, as well as knowing their overall satisfaction with the system in the past few years. For us, this information was key, given that it would allow us to communicate the importance of eco-friendly behaviors more efficiently and effectively.

We had also investigated possible ways to measure the success of our project and had developed a first draft of the measurement instrument.

CHALLENGES TO COME

Our next step was the elaboration of the strategy to promote eco-friendly behaviors. This was aligned with our findings, as mentioned in the previous section. Immediately after, we initiated with the design and programming of the mobile app.

Equally important was the collaboration with key actors such as the MVV, the SWM, and entities with similar aims as ours, like Greencity and the EU project "Mobility Urban Values" (MUV), as well as the realization of partnerships with local shops, who were essential for the operation of our karma system. We had already come in contact with some of the mentioned organizations and continued to work on this for the following weeks.

TEAM

TUTORS

• Dr. Matthias Lehner
• Victoria Tressel

SUPERVISORS

• Prof. Dr. Hans-Joachim Bungartz
• Prof. Dr. Christoph Ungemach
• Prof. Dr. Jan Müller-Wieland